Suking Aklatan is a collaboration between Booksale, the Filipino bookworm's known second paradise, and Reko, a project bringing new Filipino books and authors to the market. This joint venture is housed at various Booksale branches nationwide, made available and affordable for everyone to support contemporary Filipino literature.

The branding appeals to the suki, the everyday person who boards jeepneys to commute, buys their shampoo sachets at sari-sari stores, and eats at hole-in-the-wall locally supported karinderias. It's vibrant and alive, nostalgic yet evergreen for everyone who has witnessed the same sights from childhood to now.